What is marketing? To attract and retain customers at a profit(Drucker, 1999) a To establish, develop and commercialise long-term customer relationships so that the objectives of the parties involved are met (Gronroos, 1989)What is marketing? ◼ To attract and retain customers at a profit (Drucker, 1999) ◼ To establish, develop and commercialise long-term customer relationships so that the objectives of the parties involved are met (Gronroos, 1989)