Contemporary Ti Designs 5.2 Marketing organization Steve artificer will be primarily responsible for the marketing activities. Steve will outsource the 5.3 Contingency Planning Difficulties and risks Problems generating visibility Change in customer preferences Inability to keep up with demand Worst case risks may include: Determining the business cannot support itself on an ongoing basis Forced to sell assets to cover liabilities5.2 Marketing Organization Steve Artificer will be primarily responsible for the marketing activities. Steve will outsource the website development. 5.3 Contingency Planning Difficulties and risks: • Problems generating visibility. • Change in customer preferences. • Inability to keep up with demand. Worst case risks may include: • Determining the business cannot support itself on an ongoing basis. • Forced to sell assets to cover liabilities. Contemporary Ti Designs Page 14