3.3.2运用修辞手段Use of figures of speech/rhetorical devices 3.3.2.1修辞手段在英文广告中的应用Use of rhetorical devices in English advertising ● 双关pun I'm More satisfied. “莫尔”香烟，我更满意。 ● 夸张hyperbole There's no place like Spiegel.There's no place like home to shop. 斯匹克天下无双！到斯匹克购物宾至如归！3.3.2 运用修辞手段Use of figures of speech/rhetorical devices 3.3.2.1 修辞手段在英文广告中的应用Use of rhetorical devices in English advertising ⚫ 双关pun I’m More satisfied. “莫尔”香烟，我更满意。 ⚫ 夸张hyperbole There's no place like Spiegel. There's no place like home to shop. 斯匹克天下无双! 到斯匹克购物宾至如归!