Systems and standards competition Competition between networks does not always lead to one survivor Each network may have its own system Compatibility issues What is gained and lost when consumers cannot use their brand of the product on other systems? Competition to be the Industry standard -Firms may compete to have their system adopted as the industry standard What are the implications of standards competition?10 Systems and Standards Competition • Competition between networks does not always lead to one survivor • Each network may have its own system —Compatibility issues —What is gained and lost when consumers cannot use their brand of the product on other systems? • Competition to be the Industry Standard —Firms may compete to have their system adopted as the industry standard —What are the implications of standards competition?