肖外径份氨多本是 营销学原理 对外经济贸易大学营销学原理课程教学方案 Course Syllabus for Principles of Marketing(MKT201) 2nd Semester,2000-2001 Course Type:Fundamental Compulsory Office:Rm.815,Hall of Faith For:Second-year undergraduates majoring in Marketing,Office Hours:3:30--5:00 pm,Friday, or all the concentrations under Management and Business or by appointment Instructor:Fu Huifen,Xiong Wei,Guo Xiaoling,Shang Xiaoyan,An Shenghui, Hu Yulong,Liu Baocheng,Liu Zian,Qi Yongling Credits:2 Work phone:64493507 Total Class Hours:36 Email:huiff585@tom.com Pre-requisite:ECON101 Principles of Economics I Class Language:English or bilingual ECON201 Principles of Economics II MGT213 Principles of Management Rules for Attendance:By UIBE rules,deduction from the final grade shall be made for absence from class.A student is no longer entitled to the final examination if he/she has been absent,for whatever reasons given,for over one third of the total class hours, or absent without any notice for over 6 hours. I.Course Objectives Marketing has become an increasingly important function in business management under the market economy system.It is,therefore,highly necessary for business students to understand what marketing is and how to fulfill marketing objectives of the firm.The objective of this course is to not only introduce the basic principles of the discipline to you,but also to help you learn to work out marketing plans by yourselves. II.Teaching Methods Most class meetings will include both a lecture and certain class work,where students are invited to present some main points of the text,and to answer questions.Other meetings will be devoted to analyzing company cases,in which students are expected to play a major role by joint efforts. III.Requirements 1.Required Reading: Required text--Philip Kotler Gary Armstrong,Principles of Marketing,9th ed. 清华大学出版社，Prentice Hall Inc.,2001 You are expected to read the assigned chapter(s)before our class meetings and be fully 第1页共19页营销学原理 对外经济贸易大学营销学原理课程教学方案 Course Syllabus for Principles of Marketing (MKT201) 2nd Semester, 2000-2001 Course Type: Fundamental & Compulsory Office: Rm. 815, Hall of Faith For: Second-year undergraduates majoring in Marketing, Office Hours: 3:30--5:00 pm, Friday, or all the concentrations under Management and Business or by appointment Instructor: Fu Huifen, Xiong Wei, Guo Xiaoling, Shang Xiaoyan, An Shenghui, Hu Yulong, Liu Baocheng, Liu Zian, Qi Yongling Credits: 2 Work phone: 64493507 Total Class Hours: 36 Email: huiff585@tom.com Pre-requisite: ECON101 Principles of Economics I Class Language: English or bilingual ECON201 Principles of Economics II MGT213 Principles of Management Rules for Attendance: By UIBE rules, deduction from the final grade shall be made for absence from class. A student is no longer entitled to the final examination if he/she has been absent, for whatever reasons given, for over one third of the total class hours, or absent without any notice for over 6 hours. I. Course Objectives Marketing has become an increasingly important function in business management under the market economy system. It is, therefore, highly necessary for business students to understand what marketing is and how to fulfill marketing objectives of the firm. The objective of this course is to not only introduce the basic principles of the discipline to you, but also to help you learn to work out marketing plans by yourselves. II. Teaching Methods Most class meetings will include both a lecture and certain class work, where students are invited to present some main points of the text, and to answer questions. Other meetings will be devoted to analyzing company cases, in which students are expected to play a major role by joint efforts. III. Requirements 1. Required Reading: ·Required text -- Philip Kotler & Gary Armstrong，Principles of Marketing，9th ed. 清华大学出版社，Prentice Hall Inc., 2001 You are expected to read the assigned chapter(s) before our class meetings and be fully 第 1 页 共 19 页