I.Product Life Cycle 11-3 1.Product Life Cycle Model 2.Applications of the Product Life Cycle 3.Characteristics for each stage of PLC 4.Marketing Strategies for Each Stage of PLC 5.Problems Using the PLC 制卧经价蜀易大考 国际商学院市场营销学系I. Product Life Cycle I. Product Life Cycle 1. Product Life Cycle Model 2. Applications of the Product Life Cycle 3. Characteristics for each stage of PLC 4. Marketing Strategies for Each Stage of PLC 5. Problems Using the PLC 11 － 3 11 － 3