1.1 Background in formation Location 1. Parent company -Tokyo WORLD MAP The largest producer of rice crackers in Japan Si billion in domestic sales 2.The first foreign subsidiary- San Mateo. california To spearhead the launch of Kenko USA1.1 Background information • Location: 1.Parent company —Tokyo The largest producer of rice crackers in Japan, $1 billion in domestic sales. 2.The first foreign subsidiary — San Mateo, California To spearhead the launch of Kenko USA