Primary Data Collection Consists of information collected for the specific purpose at hand Must be relevant, accurate, current and unbiased Must determine Research approach Contact methods Sampling plan Research instrument O Copy rights reserved, Zou Deqiang24 24 © Copy rights reserved, Zou Deqiang Primary Data Collection • Consists of information collected for the specific purpose at hand. • Must be relevant, accurate, current, and unbiased. • Must determine: ¾Research approach ¾Contact methods ¾Sampling plan ¾Research instruments