Decodino Kindle Analysis of Propaganda Decoding Its effects Strategies of Propaganda 1.Name-calling,name-calling is a form of ad hominem attack that draws a vague equivalence between a concept and a person, group or idea.By linking the person or idea being attacked to a negative symbol,the propagandist hopes that the audience will reject the person or the idea on the basis of the symbol,instead of looking at the available evidence.Strategies of Propaganda Analysis of Propaganda Decoding & Its effects 1. Name-calling, name-calling is a form of ad hominem attack that draws a vague equivalence between a concept and a person, group or idea. By linking the person or idea being attacked to a negative symbol, the propagandist hopes that the audience will reject the person or the idea on the basis of the symbol, instead of looking at the available evidence