Adventure Excursions unlimited 2.1 Market Summary AEU possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. AEU will leverage this information to better understand who is served their specific needs and how aeu can better connect with them Target Markets High-income health-conscious individuals Young active trustafarians Table 2.1: Target Market Forecast Target Market Forecast conscious individuals 525,000551,250578,813 trustafarians Other 01931801000128 10.19% 2.1.1 Market demographics The profile for the aeu customer consists of the following geographic, demographic, and behavior ors Geographics AEU's customers are most likely to come from the following states: California, Florida New York, Texas, Illinois, Nevada, Hawaii, Pennsylvania, and georgia Located in urban areas of major cities Demographics Slight majority male. An increasing number of hard adventure travelers are women(some statistics suggest that women comprise 49% of the hard adventure market). Men on average however, spend more than women on their adventure travels Page 22.1 Market Summary AEU possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. AEU will leverage this information to better understand who is served, their specific needs, and how AEU can better connect with them. High-income health-conscious individuals Young, active "trustafarians" Other Target Markets Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Growth 2001 2002 2003 2004 2005 CAGR High-income health￾conscious individuals 12% 1,300,000 1,456,000 1,630,720 1,826,406 2,045,575 12.00% Young, active "trustafarians" 5% 500,000 525,000 551,250 578,813 607,754 5.00% Other 0% 00000 0.00% Total 10.19% 1,800,000 1,981,000 2,181,970 2,405,219 2,653,329 10.19% 2.1.1 Market Demographics The profile for the AEU customer consists of the following geographic, demographic, and behavior factors: Geographics • AEU's customers are most likely to come from the following states: California, Florida, New York, Texas, Illinois, Nevada, Hawaii, Pennsylvania, and Georgia. • Located in urban areas of major cities. Demographics • Slight majority male. An increasing number of hard adventure travelers are women (some statistics suggest that women comprise 49% of the hard adventure market). Men on average however, spend more than women on their adventure travels. Adventure Excursions Unlimited Page 2