Slide Tools of analysis Ability to meet short-term Ability to obligations and generate future to efficiently Liquidity revenues and generate and revenues Solvency meet long-term obligations Efficiency Ability to provide Ability to financial rewards generate sufficient to posItive attract and retain market financing Profitability Market expectations Irwin/McGraw-Hill ?The McGraw-Hill Companies, Inc., 1999?The McGraw-Hill Companies, Inc., 1999 Slide 14-5 Irwin/McGraw-Hill Tools of Analysis Liquidity and Efficiency Solvency Profitability Market Ability to meet short-term obligations and to efficiently generate revenues Ability to generate future revenues and meet long-term obligations Ability to generate positive market expectations Ability to provide financial rewards sufficient to attract and retain financing