Chapter 14 Motivation 14.1 What is motivation Motivation is an internal process that activates, guides, and maintaining behavior over time. In plain language, it's what gets you going, keeps you going, and determines where you are trying to go Motivation may vary both in intensity and directionChapter 14 Motivation • 14.1 What is motivation • Motivation is an internal process that activates, guides, and maintaining behavior over time. In plain language, it’s what gets you going, keeps you going, and determines where you are trying to go. • Motivation may vary both in intensity and direction