Main points of the text 1.Pricing is a complex and generally unscientific activity in most firms. 2.Two pricing objectives 3.The details of the price setting 制价爱行蜀易大考 15Main points of the text Main points of the text 1.Pricing is a complex and generally Pricing is a complex and generally unscientific activity in most firms. unscientific activity in most firms. 2.Two pricing objectives Two pricing objectives 3.The details of the price setting The details of the price setting