Chapter Four Banquet Cost Control Promotions I.Learning Objectives Requirements II.Contents Unit One Banquet Cost Control 1)Main Contents >Cost t of banquet >Some ITtoo to enhance cost control 2)Basic Theories Learning Points >Overhead cost calculation >ITtools to enhance cost control >BCG Matrix 3) Applications Try the sample IT tools and check Full recipe costing,Function/Event Costing Recipe scaling Unit Two Banquet Promotion Proposals 1)Main Contents Promotion Pro posals for Spring Festival Gathering Graduation Banguet >Inaugural Ceremony >July in Lunar Calendar Valentine's Day&Chinese Lovers'Day Mother's Day&Fathe Day Celebration Christmas Party >New Year's Eve Dinner >Dinner for Other Special Occasions >Convention banque 2)Basic Theories Lea rning Points Promotion proposals according to consumers'prototypes 3)Applications Introduce some banquet promotion proposals of some well-know hotels. III.Exercises Presentation:Banquet pro motion proposal for festivalsoccasions. IV.Teaching Methods &Approaches Multi-Med ia aided lectures discussions Chapter Five Banquet Working Process I.Learning Objectives Requirements >Negotiatior Reservation >Confirmation and Contract >Layout and Design >Informing the Attendees 7 Chapter Four Banquet Cost Control & Promotions I. Learning Objectives & Requirements ➢ Banquet cost control. ➢ Banquet Promotions. II. Contents Unit One Banquet Cost Control 1) Main Contents ➢ Cost breakout of banquet ➢ Some IT tools to enhance cost control 2) Basic Theories & Learning Points ➢ Overhead cost calculation ➢ IT tools to enhance cost control ➢ BCG Matrix 3) Applications ➢ Try the sample IT tools and check Full recipe costing, Function/Event Costing & Recipe scaling. Unit Two Banquet Promotion Proposals 1) Main Contents Promotion Proposals for: ➢ Spring Festival Gathering ➢ Graduation Banquet ➢ Inaugural Ceremony ➢ July in Lunar Calendar ➢ Valentine’s Day & Chinese Lovers’ Day ➢ Mother’s Day & Father’s Day Celebration ➢ Christmas Party ➢ New Year’s Eve Dinner ➢ Dinner for Other Special Occasions ➢ Convention Banquet 2) Basic Theories & Learning Points ➢ Promotion proposals according to consumers’ prototypes. 3) Applications ➢ Introduce some banquet promotion proposals of some well-know hotels. III. Exercises ➢ Presentation: Banquet promotion proposal for festivals & occasions. IV. Teaching Methods & Approaches Multi-Media aided lectures & discussions Chapter Five Banquet Working Process I. Learning Objectives & Requirements ➢ Negotiation ➢ Reservation ➢ Confirmation and Contract ➢ Layout and Design ➢ Informing the Attendees