availability heuristic 16.422 Assessing probability or frequency bases on information that is most readily recalled Problems Retrievability of instances Familiarity, salience, recency -driven by experience Effectiveness of a search set Searching for solutions in your long term memory Imagability · Simplicity · Decision making & alternatives Illusory Correlation How frequently two events co-occur Effectiveness of search set .. abstract words as opposed to concreteAvailability Heuristic 16.422 • Assessing probability or frequency bases on information that is most readily recalled • Problems: – Retrievability of instances • Familiarity, salience, recency – driven by experience – Effectiveness of a search set • Searching for solutions in your long term memory – Imaginability • Simplicity • Decision making & alternatives – Illusory Correlation • How frequently two events co-occur Effectiveness of search set….abstract words as opposed to concrete