From Bridesmaid to E-Business Read the opening case We should keep in mind Jenny Lefcourt and Jessica dilullo and their efforts to create an effective business plan Creating a Winning E-Business Second Edition Chapter 3Creating a Winning E-Business Second Edition, Chapter 3 6 From Bridesmaid to E-Business ▪ Read the opening case ▪ We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan