专业课项目作业(本质特点和电子商务运营模式+12个典 型案例介绍) 时间确定 1.网上百货零售的本质特点和电子商务运营模式研究+ The Future of Shopping, Harvard Business review2011Dec.(若能说清楚一个品类 (比如:服装)的供应链问题则更住) 2社会化电子商务本质特点和运营模式研究+ Harvard2012 Case"Grameen Danone Foods ltd. a social Business"+ iStockphoto. com-Turning Community into Commerce 3O20电子商务的本质特点和运营模式研究+( Christoph Zott1: Raphael Amit, and Lorenzo Massa, The Business Model: recent Developments and Future Research, Journal of Management, July 201;vol.37,4:pp.1019-1042) 4 business model最新书籍解读(共三章) MarkW. Johnson, Seizing the white space: Business Model Innovation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable Process Chapter 3: Designing a New Business Model-Finding an Ordered Structure to Unlock Creativity CreatioghaptemingnipRemaeauiag the Model-Taking a New Business Model into Action Second Edition, Chapter 3Creating a Winning E-Business Second Edition, Chapter 3 1 ▪ 专业课项目作业（本质特点和电子商务运营模式+1-2个典 型案例介绍）——时间确定 ▪ 1.网上百货零售的本质特点和电子商务运营模式研究 + The Future of Shopping，Harvard Business Review 2011 Dec. (若能说清楚一个品类 （比如：服装）的供应链问题则更佳)； ▪ 2.社会化电子商务本质特点和运营模式研究 + Harvard 2012 Case"Grameen Danone Foods Ltd., a Social Business" + "iStockphoto.com-Turning Community into Commerce" ▪ 3.O2O电子商务的本质特点和运营模式研究+ (Christoph Zott, Raphael Amit, and Lorenzo Massa，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042) ▪ 4.business model最新书籍解读（共三章） ▪ Mark W. Johnson, Seizing the White Space: Business Model Innovation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) ▪ Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable Process ▪ Chapter 3: Designing a New Business Model-Finding an Ordered Structure to Unlock Creativity ▪ Chapter 4: Implementing the Model-Taking a New Business Model into Action