envelopes,holding lanterns in hand and setting off firecrackers Thinking questions: 1.What does the term'culture'or culture usually mean to you?What is the typical element of Chinese Spring Festival to you? 2.What kind of human behavior may cause misunderstandings in cross-cultural business communication? Lesson4 Class hours:4th week,2 lessons in tota Teaching content avoiding cultural misunderstanding First quarter Aspects of culture High-context and low-context culture Second quarte Cases for discussion Cultural differences Cultural dimensions Teaching Cases of advertisement:Pepsi's advertising and marketing essay word"Bring the“乐”home". Thinking questions: 1.Why is the concept of'culture'important and useful?What does"" represent in Chinese traditional culture? 2.How is the mainstream American culture different from other traditional cultures,such as eastem cultures? Lesson5 Class hours:5th week,2 lessons in tota Teaching content First quarter Cultural values Models of culture 6 envelopes, holding lanterns in hand and setting off firecrackers Thinking questions: 1. What does the term ‘culture’ or culture usually mean to you? What is the typical element of Chinese Spring Festival to you? 2. What kind of human behavior may cause misunderstandings in cross-cultural business communication? Lesson 4 Class hours: 4th week, 2 lessons in total Teaching content avoiding cultural misunderstanding First quarter Aspects of culture High-context and low-context culture Second quarter Cases for discussion Cultural differences Cultural dimensions Teaching Cases of advertisement: Pepsi's advertising and marketing essay word "Bring the “乐” home". Thinking questions: 1. Why is the concept of ‘culture’ important and useful? What does “乐” represent in Chinese traditional culture? 2. How is the mainstream American culture different from other traditional cultures, such as eastern cultures? Lesson 5 Class hours: 5th week, 2 lessons in total Teaching content First quarter Cultural values Models of culture