正在加载图片...
Burson-Marshall s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second anguage. Finally, people involved in pr abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the journal as well as the Financial Times of London and The economist publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network) Turner recently announced that the word foreign would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependant that there is no longer any such thing as foreign. 26. According to the passage, U.S. leadership in public relations is being threatened A)an unparalleled increase in the number of public relations companies C)the decreasing number of multinational corporations in the U.S. D) increased efforts of other countries in public relations 27. London could soon replace New York as the center of pr because A)British companies are more ambitious than U. S. companies B)British companies place more importance on PR than U.S. companies C)British companies are heavily involved in planning activities D)four of the worlds top public relations agencies are British-owned 28. The word "provincial"(Line 2, Para. 3)most probably means A)limited in outlook B)like people from the provinces C)rigid in thinking D) interested in world financial affairs 9. We learn from the third paragraph that employees in the American PR industry B)are ignorant about world geography C)are not as sophisticated as their European counterparts D)enjoy reading a great variety of English business publications 30. What lesson might the Pr industry take from Ted Turner of CNN? A)American PR companies should be more internationally-minded. B)The American PR industry should develop global communications technologies. C)People working in PR should be more fluent in foreign languages D) People involved in PR should avoid using the word foreign Questions 31 to 35 are based on the following passage Brazil has become one of the developing worlds great successes at reducing population growth but more by accident than design. While countries such as India have made joint efforts to reduceBurson-Marshall's U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependant that there is no longer any such thing as foreign. 26. According to the passage, U.S. leadership in public relations is being threatened because of ________. A) an unparalleled increase in the number of public relations companies B) shrinking cultural differences and new communications technologies C) the decreasing number of multinational corporations in the U.S. D) increased efforts of other countries in public relations 27. London could soon replace New York as the center of PR because ________. A) British companies are more ambitious than U.S. companies B) British companies place more importance on PR than U.S. companies C) British companies are heavily involved in planning activities D) four of the world's top public relations agencies are British-owned 28. The word "provincial" (Line 2, Para. 3) most probably means " ________ ". A) limited in outlook B) like people from the provinces C) rigid in thinking D) interested in world financial affairs 29. We learn from the third paragraph that employees in the American PR industry ________. A) speak at least one foreign language fluently B) are ignorant about world geography C) are not as sophisticated as their European counterparts D) enjoy reading a great variety of English business publications 30. What lesson might the PR industry take from Ted Turner of CNN? A) American PR companies should be more internationally-minded. B) The American PR industry should develop global communications technologies. C) People working in PR should be more fluent in foreign languages. D) People involved in PR should avoid using the word "foreign". Questions 31 to 35 are based on the following passage: Brazil has become one of the developing world's great successes at reducing population growth - but more by accident than design. While countries such as India have made joint efforts to reduce
<<向上翻页向下翻页>>
©2008-现在 cucdc.com 高等教育资讯网 版权所有