e视人苦 Value Delivery-What Companies Must Become? Proficient at customer relationship management Who the customers are, and respond to different customer opportunities Internal resource management Integrate major business processes within a single family of software modules Business partnership management Allow the company to handle complex relationships with its trading partners 2008-3-5 Marketing Management ( UG) 152008-3-5 Marketing Management (UG) 15 Value Delivery—What Companies Must Become? • Proficient at customer relationship management. – Who the customers are, and respond to different customer opportunities. • Internal resource management. – Integrate major business processes within a single family of software modules. • Business partnership management. – Allow the company to handle complex relationships with its trading partners