From the most distinguished tobacco house in the world (from an advertisement for Dunhills) house'' might be considered by the uninitiated an unremarkable alternative for firm or manufacturers but its associations are with gentlemanly businesses carried on b y long established family firmsFrom the most distinguished tobacco house in the world. (from an advertisement for Dunhills) “house” might be considered by the uninitiated an unremarkable alternative for firm or manufacturers; but its associations are with gentlemanly businesses carried on by long￾e s t a b l i s h e d f a m i l y f i r m s