Matchmaking Technologies -(2) a Classification based on the algorithmic technique Heuristic-based Techniques Calculate recommendations based on the previous transactions made by the consumers Find the person whose taste in movies is the closest to mine and recommend me everything this person liked that I havent seen yet Model-based Techniques Use the previous transactions to learn a model Based on the movies that i have seen a probabilistic model is built to estimate the probability of how i would like each of the unseen movies CEBT Center for E-Business Technology Copyright o 2008 by CEBTCopyright © 2008 by CEBT Matchmaking Technologies – (2)  Classification based on the algorithmic technique ◼ Heuristic-based Techniques – Calculate recommendations based on the previous transactions made by the consumers – Find the person whose taste in movies is the closest to mine, and recommend me everything this person liked that I haven’t seen yet ◼ Model-based Techniques – Use the previous transactions to learn a model – Based on the movies that I have seen, a probabilistic model is built to estimate the probability of how I would like each of the unseen movies Center for E-Business Technology