Utility Function ◆ Existence proved ◆ How about its form? ◆ a utility function a assigns numeric values to possible outcomes a most obvious is monetary gain /loss e What's the utility of money a is it linear of money? MLA 2011, Tsinghua UniversityUtility Function Existence proved How about its form? A utility function ❑ assigns numeric values to possible outcomes ❑ most obvious is monetary gain/loss What’s the utility of money? ❑ is it linear of money? 14 MLA 2011, Tsinghua University