北京华谊嘉信整合营销顾问集团股份有限公司2016年年度报告全文 个人用品类 10,217,342.02 0.30% 7,774,00918 024% 31.43% 工农业类 7,172,827.13 0.21% 3,945,72418 0.12% 81.79% 妆浴室用品类 50.743.89179 147% 36,604,648.03 1.13% 38.63% 家居装饰类 l.590.765.83 6,086,844.99 09% 73.87% 交通类 2,044340.58 0.06 4.1 013% 51.09% 教育出国类 9377,073.34 0.27% 6815,60202 0.21% 37.58% 金融服务类 243.009,132.15 7.04% 175,891,661.93 5.41% 38.16% 零售及服务类 611,280,9283 477,279,248.87 1469% 汽车类 899,750,893.65 6.06% 520,226,20535 1601% 7295% 食品饮料类 411.524.716.83 1192% 644,741,303.84 19.84% 36.17% 通讯服务类 58,196,549.63 1.68% 42,824,718.721 35.89% 网络服务类 280,746,95557 8.13 489,397,60499 15.06% -42.63% 消费类电子产品 32,454,54888 71,839,3142 54.82% 医疗服务类 34,817,151.47 1.01% 3419625695 1.05% 1.82% 娱乐及休闲类 42027,45429 1.22% 9,205,204.36 0.28% 356.56% 体验营销 1,329,971,704.52 3852%1,275,856,446.17 39.26% 4.24% 公关广告 558,770,48933 684.743.45963 21.07% 数字营销 1,465,174,40848 4243%1,214,702,13864 37.37% 20.62% 内容营销 17,438,2822 74,754,25362 2.30 76.67% 大数据营销 81625068.29 分地区 北京 1,353645,8687 3921%1,138,903,8344 1,986494,72167 5753%2.073.814,242.59 6381% -4.21% 1271989 0.00% 2,234,92464 0.07% 9943% 108,213,75887 3.13% 27,051,942.12 0.83% 300.02% 州 4612,82964 0.13% 8,051,35428 025% -42.71% 按照《深圳证券交易所创业板行业信息披露指引第8号—上市公司从事互联网营销业务》(深证上【2016】637号)的披露 要求,对本公司互联网营销行业的收入做如下补充披露: 分类 收入 直接类客户 1,170,927,26860 代理类客户 375,872,20817 合计 1,546,799,476.77北京华谊嘉信整合营销顾问集团股份有限公司 2016 年年度报告全文 18 个人用品类 10,217,342.02 0.30% 7,774,009.18 0.24% 31.43% 工农业类 7,172,827.13 0.21% 3,945,724.18 0.12% 81.79% 化妆浴室用品类 50,743,891.79 1.47% 36,604,648.03 1.13% 38.63% 家居装饰类 1,590,765.83 0.04% 6,086,844.99 0.19% -73.87% 交通类 2,044,340.58 0.06% 4,179,594.98 0.13% -51.09% 教育出国类 9,377,073.34 0.27% 6,815,602.02 0.21% 37.58% 金融服务类 243,009,132.15 7.04% 175,891,661.93 5.41% 38.16% 零售及服务类 611,280,792.83 17.70% 477,279,248.87 14.69% 28.08% 汽车类 899,750,893.65 26.06% 520,226,205.35 16.01% 72.95% 食品饮料类 411,524,716.83 11.92% 644,741,303.84 19.84% -36.17% 通讯服务类 58,196,549.63 1.68% 42,824,718.72 1.32% 35.89% 网络服务类 280,746,955.57 8.13% 489,397,604.99 15.06% -42.63% 消费类电子产品 32,454,548.88 0.94% 71,839,314.21 2.21% -54.82% 医疗服务类 34,817,151.47 1.01% 34,196,256.95 1.05% 1.82% 娱乐及休闲类 42,027,454.29 1.22% 9,205,204.36 0.28% 356.56% 分产品 体验营销 1,329,971,704.52 38.52% 1,275,856,446.17 39.26% 4.24% 公关广告 558,770,489.33 16.18% 684,743,459.63 21.07% -18.40% 数字营销 1,465,174,408.48 42.43% 1,214,702,138.64 37.37% 20.62% 内容营销 17,438,228.22 0.51% 74,754,253.62 2.30% -76.67% 大数据营销 81,625,068.29 2.36% 分地区 北京 1,353,645,868.77 39.21% 1,138,903,834.43 35.04% 18.86% 上海 1,986,494,721.67 57.53% 2,073,814,242.59 63.81% -4.21% 长沙 12,719.89 0.00% 2,234,924.64 0.07% -99.43% 天津 108,213,758.87 3.13% 27,051,942.12 0.83% 300.02% 广州 4,612,829.64 0.13% 8,051,354.28 0.25% -42.71% 按照《深圳证券交易所创业板行业信息披露指引第 8 号—上市公司从事互联网营销业务》（深证上【2016】637 号）的披露 要求，对本公司互联网营销行业的收入做如下补充披露： 单位：元 分类 收入 直接类客户 1,170,927,268.60 代理类客户 375,872,208.17 合计 1,546,799,476.77