Learning Objectives Define data mining as an enabling technology for business intelligence Understand the objectives and benefits of business analytics and data mining Recognize the wide range of applications of data mining Learn the standardized data mining processes CRISP-DM SEMMA KDD Continued.) Copynight@ 2014 Pearson Education, Inc Slide 4-2Copyright © 2014 Pearson Education, Inc. Slide 4- 2 Learning Objectives ▪ Define data mining as an enabling technology for business intelligence ▪ Understand the objectives and benefits of business analytics and data mining ▪ Recognize the wide range of applications of data mining ▪ Learn the standardized data mining processes ▪ CRISP-DM ▪ SEMMA ▪ KDD (Continued…)