The case ends with some concerns being raised by about changes in the industry structure and economic environment.In particular the downturn in economic activity in the United States and elsewhere has reduced demand,resulting in an industry situation of surplus capacity.Meanwhile demand patterns have shifted from the developed to the developing world, but concern about the impact of global debt crisis on the creditworthiness of some of these less-developed countries makes such markets less attractive.The case ends with some concerns being raised by about changes in the industry structure and economic environment. In particular the downturn in economic activity in the United States and els ewhere has reduced demand, resulting in an industry situation of surplus capacity. Meanwhile demand patterns have shifted from the developed to the developing world, but concern about the impact of global debt crisis on the creditworthiness of some of these less-developed countries makes such markets less attractive