Consumers' Evaluation How do consumers perceive Haier? What contributes to haiers success in home appliance sector in recent years? Customer survey Nationwide telephone interview in 49 mid-size or large cities in mainland China, 2003 Data source: China business research center Tsinghua Ur Ratings on Service Quality 匾l[l skyuyrthsiemensRoyalstadPanasonkPanafonicDDuckn Na Kelon sant TV Refrigerator Washing Air Micre-Wave Electric Gas Water Smoke Machine Conditioner Oven water heater Heater Exhauster 1212 23 © Copy rights reserved, Zou Deqiang Consumers’ Evaluation • How do consumers perceive Haier? • What contributes to Haier’s success in home appliance sector in recent years? • Customer survey ¾Nationwide telephone interview in 49 mid-size or large cities in mainland China, 2003. ¾Data source: China business research center, Tsinghua University Refrigerator Changling Wanbao Meiling Toshiba Siemens Rongsheng TCL Electrolux Xinfei Haier 65 85 Washing Machine Narcissus Royal star Weili Ducklin TCL Panasonic Little swan Haier 60 80 Air Conditioner Kelon Hisense Chunlan Gree Hitachi Midea Mitsubishi TCL Panasonic Haier 65 85 Whirlpool Glanz Midea Mitsubishi LG Panasonic (D) Sanyo Panasonic (I) Samsung Haier Micro-Wave Oven 70 85 Electric Water Heater Kangquan Sacon Aucma Ariston Cherry blossom Ducklin Haier 70 85 Cherry blossom Qianfeng Qianfeng Macro Narcissus Vantage Linnei Haier Gas Water Heater 65 85 Macro Yuli Vantage Sacon Roban Midea Gelinte Fotile Cherry blossom Haier Smoke Exhauster 65 85 Changhong Skyworth Hisense Toshiba Panasonic Konka TCL Philips Sony Haier TV 65 90 Rating Brand Ratings on Service Quality