Third-Party(Trading)EXchanges Suitability of Third-Party EXchanges As in other types of e-marketplaces, the most important key to the success of any third-party exchange is the critical mass of buyers and sellers Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 16 Third-Party (Trading) Exchanges • Suitability of Third-Party Exchanges As in other types of e-marketplaces, the most important key to the success of any third-party exchange is the critical mass of buyers and sellers