Product Influences 学强 Product advertising restrictions National consumer protection regulations Special rules in certain markets reflecting local cultural values Advertisers responses Adaptation Corporate image advertising Sports sponsorships Innovation product placement Diversification Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 20-10 Product Influences Product advertising restrictions • National consumer protection regulations • Special rules in certain markets reflecting local cultural values. Advertiser’s responses • Adaptation – Corporate image advertising – Sports sponsorships • Innovation – product placement • Diversification