B2B Electronic Exchanges An overview public e-marketplaces (public exchanges) Trading venues open to all interested parties(sellers and buyers); usually run by third parties exchange A many-to-many e-marketplace. Also known as e marketplaces, e-markets, or trading exchanges market maker The third-party that operates an exchange(and in many cases, also owns the exchange) Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 4 B2B Electronic Exchanges: An Overview public e-marketplaces (public exchanges) Trading venues open to all interested parties (sellers and buyers); usually run by third parties exchange A many-to-many e-marketplace. Also known as e￾marketplaces, e-markets, or trading exchanges market maker The third-party that operates an exchange (and in many cases, also owns the exchange)