复旦大学课程教学大纲样表 课程代码MANA0060编写时间 December2007 课程名称 营销管理 英文名称 Marketing Management 学分数3 周学时3 任课教师*邹德强 开课院系* Department of Marketing, School of Management 预修课程 a background in Economics is helpful, but not required 课程性质: 教学目的 To apply a marketing perspective to strategy development in enterprise of all kinds 2. To illustrate the functional responsibilities of marketing managers To refine decision-making and analytical skills and the ability to express the results o marketing analysis orally and in writing 课程基本内容简介: Marketing Management is the art and science of choosing target markets and getting, keepi nd growing customers through creating, delivering, and communicating superior customer value Marketing management seeks to meet organizational objectives by effectively satisfyi customers in a dynamic environment. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts td practical business situations 基本要求: Attendance: Proper understanding of class information requires prompt class attendance Participation: Student participation is an important component of the course. Students are expected to come to class prepared, and willing to discuss the readings, cases, and other cl exercises Personal Integrity: Using information from other sources and not citing the source is plagiarism form of cheating 教学方式 This course integrates lectures, class discussions, group term project, and exams to achieve the course objective. Both text and assigned readings are emphasized in this course. Students are responsible for all required reading and must prepare for class discussions. The selected artick are designed to broaden the students'perspective. The group term project will be designed develop the students'ability to work with classmates and will allow students to explore in some depth a topic or concept introduced in the text复旦大学课程教学大纲样表 课程代码 MANA130006 编写时间 December, 2007 课程名称 营销管理 英文名称 Marketing Management 学分数 3 周学时 3 任课教师* 邹德强 开课院系** Department of Marketing, School of Management 预修课程 A background in Economics is helpful, but not required. 课程性质： 教学目的： 1. To apply a marketing perspective to strategy development in enterprise of all kinds. 2. To illustrate the functional responsibilities of marketing managers. 3. To refine decision-making and analytical skills and the ability to express the results of marketing analysis orally and in writing 课程基本内容简介： Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations. 基本要求： Attendance: Proper understanding of class information requires prompt class attendance. Participation: Student participation is an important component of the course. Students are expected to come to class prepared, and willing to discuss the readings, cases, and other class exercises. Personal Integrity: Using information from other sources and not citing the source is plagiarism, a form of cheating. 教学方式: This course integrates lectures, class discussions, group term project, and exams to achieve the course objective. Both text and assigned readings are emphasized in this course. Students are responsible for all required reading and must prepare for class discussions. The selected articles are designed to broaden the students’ perspective. The group term project will be designed to develop the students’ ability to work with classmates and will allow students to explore in some depth a topic or concept introduced in the text