Ae Setting of Export prices Factors affecting Stages in Setting customer purchasing of Prices decisions Stage 1 Target Market Analysis ability to pay price-quality relationship Stage 2 Market Mix Composition reaction to marketing mix Stage 3 market support Pricing Policy Selection Stage 4 Pricing Policy Determination Stage 5 Selecting the Specific Price Source: Reprinted by permission of Harvard Business Revew. An excerpt from Alfred R. Oxenfeldt, "Multistage Approach to Pricing Copyright 2001 by Harcourt, Inc. All rights reserved Harvard Business Review 38 (July-August 1960): 126 CopyrightC.11-4 by the President and Fellows of Harvard College; all rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 11-4 The Setting of Export Prices Factors affecting customer purchasing decisions • ability to pay • price-quality relationship • reaction to marketing mix • market support Stage 5 Selecting the Specific Price Stage 4 Pricing Policy Determination Stage 3 Pricing Policy Selection Stage 2 Market Mix Composition Stage 1 Target Market Analysis Stages in Setting of Prices Source: Reprinted by permission of Harvard Business Review. An excerpt from Alfred R. Oxenfeldt, “Multistage Approach to Pricing,” Harvard Business Review 38 (July-August 1960): 126. Copyright © by the President and Fellows of Harvard College; all rights reserved