The Importance of Corporate Culture Corporate cultures sustain values and beliefs that influence how people relate to one another. Of course, several cultures exist : in any one organization: corporate culture promoted and exemplified by management action; and subcultures, reflecting different work groups or discrete ethnic groups that arise from the. work forceCorporate cultures sustain values and beliefs that influence how people relate to one another. Of course, several cultures exist in any one organization: corporate culture promoted and exemplified by management action; and subcultures, reflecting different work groups or discrete ethnic groups that arise from the work force. The Importance of Corporate Culture