ll.Types of Buying Decisions 3-10 High Low Involvement Involvement Significant Complex Variety- differences Buying Seeking between brands Behavior Behaviour Few Dissonance- Habitual differences Reducing Buying between Buying brands Behaviour Behaviour 国际商学院市场营销学系Complex Complex Buying Behavior Behavior Dissonance Dissonance￾Reducing Buying Reducing Buying Behaviour Behaviour Variety Variety￾Seeking Seeking Behaviour Behaviour Habitual Habitual Buying Behaviour Behaviour High Involvement Significant differences between brands Few differences between brands Low Involvement 3－10 3－10 II. Types of Buying Decisions II. Types of Buying Decisions