《跨文化商务交际（英）》课程教学大纲 1.The basic information of the course Course Code:16074302 Course Name:Cross-Cultural Business Communication Course category:N/A Class hours:32 Credits:2 Applicable to:Sophomore-year students,Business English Assessment method:oral examination Prerequisites:None 2.The course introduction At present,China's economy is growing rapidly,cultural exchanges and tourism are booming.The number of foreign-owned and joint ventures in Guangdong has increased.and economic and cultural exchanges with international personnel have increased.Cross-Cultural Business Communication has become an important aspect of Greater Bay's local culture.As a major national regional strategy,the Guangdong-Hong Kong-Macao Greater Bay Area has a strong domestic demand market and national policy support,where global technology,capital and talents are rapidly gathering,and various industries under the new economic format have taken on a new form.However,some people have cultural misunderstandings or feel unconfident,which reduces the benefits of cross-cultural business communication. The direct consequences often lead to a reduction in economic benefits.As a local talent highland,this class has the responsibility and conditions to cultivate students' intercultural cross-cutural business communication skills in teaching.Our graduates are mainly engaged in cultural,educational and economic activities.Our courses should also be adapted to the needs of the society.Students should be able toform a cross between self-culture and other cultures through the acquisition of knowledge, the opening of emotions and the cultivation of skills.Cultural awareness,that is,an ability to view one's own culture from the perspective of an outsider,the insider's vision understands the cultural awareness of himself and others and trains studentsto be curious,open,and open to other countries'cultures and local cultures in cross-cultural business communication.Thereby improving the effectiveness of cross-cultural business communication in international exchanges and enhancing individual self-confidence This course uses a combination of classroom instruction,semester assignments 1 《跨文化商务交际（英）》课程教学大纲 1. The basic information of the course Course Code: 16074302 Course Name: Cross-Cultural Business Communication Course category: N/A Class hours: 32 Credits: 2 Applicable to: Sophomore-year students, Business English Assessment method: oral examination Prerequisites: None 2. The course introduction At present, China's economy is growing rapidly, cultural exchanges and tourism are booming. The number of foreign-owned and joint ventures in Guangdong has increased, and economic and cultural exchanges with international personnel have increased. Cross-Cultural Business Communication has become an important aspect of Greater Bay’s local culture. As a major national regional strategy, the Guangdong-Hong Kong-Macao Greater Bay Area has a strong domestic demand market and national policy support, where global technology, capital and talents are rapidly gathering, and various industries under the new economic format have taken on a new form. However, some people have cultural misunderstandings or feel unconfident, which reduces the benefits of cross-cultural business communication. The direct consequences often lead to a reduction in economic benefits. As a local talent highland, this class has the responsibility and conditions to cultivate students' intercultural cross-cultural business communication skills in teaching. Our graduates are mainly engaged in cultural, educational and economic activities. Our courses should also be adapted to the needs of the society. Students should be able to form a cross between self-culture and other cultures through the acquisition of knowledge, the opening of emotions and the cultivation of skills. Cultural awareness, that is, an ability to view one's own culture from the perspective of an outsider; the insider's vision understands the cultural awareness of himself and others; and trains students to be curious, open, and open to other countries' cultures and local cultures in cross-cultural business communication. Thereby improving the effectiveness of cross-cultural business communication in international exchanges and enhancing individual self-confidence. This course uses a combination of classroom instruction, semester assignments