链典4矮降贸多大 高级商务英语阅读 5.当然比起大多数跨国公司专门拨划的金额来说，海尔在营销方面的花费并不多。在美 国，海尔的促销预算仅占其在美国销售的1%。 V.Read the following passage and choose an appropriate sentence from the list(A-H)to fill each of the gaps in the passage (14%): Learning by doing is familiar to every manager sent o a training course.Invariably this involves role-play based on studies of long-ago triumphs and disasters,from a relevant industry or organization.1)The problem is,any experience of decision-making gained from role-play has one obvious shortcoming:it is not real life. To tackle this dilemma,some of the best-known companies have set up the International Management Development Consortium,which provides a range of executive development programs for staff members.2)What this means is that they involve "action learning" through real-life situations,and participants work as problem-solving consultants on projects within companies engaged in day-to-day business. 3) Within this they also take training and refresher courses in traditional business skills such as finance,marketing,staff management and strategic planning.These disciplines are taught by a mix of academics,business people and senior managers from Consortium companies who also monitor the consultancy work. More than 100 of these consultancy projects have been undertaken so far,and many more are to come.4)Generally,those who choose to attend the course come from various countries,reflecting the multi-national nature of companies within the Consortium.5) As a result of this cross-cultural exchange,the people on the course learn a great deal from each other----and often keep in contact on a professional level long after the end of their course. The Consortium says language difficulties are not a problem when consultancies are undertaken for foreign companies on site.A translator is on hand to deal with difficulties which arise from technical terms of jargon.6)This is because they are not charged consultancy fees,although a nominal sum is payable for administration.The funding for the scheme is provided by each Consortium member who contributes to the cost of running the training course,and the amount involved is considerably less than fees charged by leading 第4页共9页高级商务英语阅读 5. 当然比起大多数跨国公司专门拨划的金额来说，海尔在营销方面的花费并不多。在美 国，海尔的促销预算仅占其在美国销售的 1%。 V. Read the following passage and choose an appropriate sentence from the list (A-H) to fill each of the gaps in the passage (14%): Learning by doing is familiar to every manager sent o a training course. Invariably this involves role-play based on studies of long-ago triumphs and disasters, from a relevant industry or organization. 1)______ The problem is, any experience of decision-making gained from role-play has one obvious shortcoming: it is not real life. To tackle this dilemma, some of the best-known companies have set up the International Management Development Consortium, which provides a range of executive development programs for staff members. 2)______ What this means is that they involve “action learning” through real-life situations, and participants work as problem-solving consultants on projects within companies engaged in day-to-day business. 3)______ Within this they also take training and refresher courses in traditional business skills such as finance, marketing, staff management and strategic planning. These disciplines are taught by a mix of academics, business people and senior managers from Consortium companies who also monitor the consultancy work. More than 100 of these consultancy projects have been undertaken so far, and many more are to come. 4)______ Generally, those who choose to attend the course come from various countries, reflecting the multi-national nature of companies within the Consortium. 5)______ As a result of this cross-cultural exchange, the people on the course learn a great deal from each other----and often keep in contact on a professional level long after the end of their course. The Consortium says language difficulties are not a problem when consultancies are undertaken for foreign companies on site. A translator is on hand to deal with difficulties which arise from technical terms of jargon. 6)______ This is because they are not charged consultancy fees, although a nominal sum is payable for administration. The funding for the scheme is provided by each Consortium member who contributes to the cost of running the training course, and the amount involved is considerably less than fees charged by leading 第 4 页 共 9 页