2.1 The Marketing and Logistics Interface Key points: to understand relations between marketing and logistics Difficult points: to satisfy customers Requirements: By the end of this lesson, you should be able to understand that 4Ps is the important part in marketing management understand that logistics plays the important role in building and maintaining competitive edges describe the importance of managing the marketing and logistics interface on an integrated basis.Key points: to understand relations between marketing and logistics Difficult points: to satisfy customers Requirements: By the end of this lesson, you should be able to understand that 4P’s is the important part in marketing management. understand that logistics plays the important role in building and maintaining competitive edges. describe the importance of managing the marketing and logistics interface on an integrated basis. 2.1 The Marketing and Logistics Interface