MODERN MANAGEMENT Behavior strengthening theory ■Huasheng,I92os "the essence of management process is incentive "stimulus-response" the task of the motivator is to choose a set of appropriate, stimulation,i.e.incentive means,to cause the corresponding behavior Strengthening:positive or negative (different from punishment)】 Modern ManageMent Behavior strengthening theory § Huasheng， 1920s § the essence of management process is incentive § "stimulus-response" § the task of the motivator is to choose a set of appropriate stimulation, i.e. incentive means, to cause the corresponding behavior § Strengthening： positive or negative（different from punishment）