The benefits of research (dr)-v(d>c(r) u V(dr) is the value of the decision with research u V(d) is the value of decision without research c(r is the cost of researchThe Benefits of Research ◼V(dr) - V(d) > C(r) ◼ V(dr) is the value of the decision with research ◼ V(d) is the value of decision without research ◼ C(r) is the cost of research