Finance School of management NPV Rule revisited Invest if the proposed project's NPv is positive Discount rate Opportunity cost: the rate of return on comparable Investment opportunities Cost of capital NPV: the fair market value in competitive and efficient market uesTc5 Finance School of Management NPV Rule Revisited u Invest if the proposed project’s NPV is positive u Discount rate u Opportunity cost: the rate of return on comparable investment opportunities u Cost of capital u NPV: the fair market value in competitive and efficient market