2.The organizational level 3.The managerial level Subject and assignment questionsl.Subject:IKEA strategy in Sweden/ Questions:What were the sources of IKEA's successful entry in furniture retailing business in Sweden? 2.Subject:IKEA's strategy while expanding internationally/Questions: How important was internationalization to IKEA?What challenges did IKEA face while expanding internationally,and how did it overcome them?3 Subject:Organizational capabilities of IKEA/Questions:What were the management processes by which IKEA coordinated and controlled its Euro-wide operations?How effective were they? 4.Subject:Organizational value and Ingwar Kamprad's vision/Questions: What were Ingvar's role in IKEA's development? 5.Subject:Action plan for the future/Questions:What challenges lie ahead for IKEA?Please recommend what course of action Anders Moberg should follow in order to deal with them? 第二章 基于贸易的跨国经营理论 【教学目的和要求】 1、理解和掌握贸易结构优化理论 教学时数：1 2、理解和掌握产品生命周期理论 教学时数：0.5 3、理解和掌握边际产业理论 教学时数：0.5 4、理解和掌握国家竞争优势理论教学时数：1 【基础知识】 1、贸易结构优化理论 2、产品生命周期理论 3、边际产业理论 4、国家竞争优势理论 教学总时数：3 参考资料：《跨国经营理论与战略》第二章后参考文献 作业与练习：阅读《跨国管理》Readings2一1,2-2,2-3 要求学生根据阅读情况写作2一3读书笔记，作为阶段测试5 2. The organizational level 3. The managerial level Subject and assignment questions1. Subject: IKEA strategy in Sweden/ Questions: What were the sources of IKEA’s successful entry in furniture retailing business in Sweden? 2.Subject: IKEA’s strategy while expanding internationally/ Questions: How important was internationalization to IKEA? What challenges did IKEA face while expanding internationally, and how did it overcome them? 3 Subject: Organizational capabilities of IKEA/ Questions: What were the management processes by which IKEA coordinated and controlled its Euro-wide operations? How effective were they? 4. Subject: Organizational value and Ingwar Kamprad’s vision/ Questions: What were Ingvar’s role in IKEA’s development? 5. Subject: Action plan for the future/ Questions: What challenges lie ahead for IKEA? Please recommend what course of action Anders Moberg should follow in order to deal with them? 第二章 基于贸易的跨国经营理论 【教学目的和要求】 1、理解和掌握贸易结构优化理论 教学时数：1 2、理解和掌握产品生命周期理论 教学时数：0.5 3、理解和掌握边际产业理论 教学时数：0.5 4、理解和掌握国家竞争优势理论 教学时数：1 【基础知识】 1、贸易结构优化理论 2、产品生命周期理论 3、边际产业理论 4、国家竞争优势理论 教学总时数：3 参考资料：《跨国经营理论与战略》第二章后参考文献 作业与练习：阅读《跨国管理》Readings 2－1，2－2，2－3 要求学生根据阅读情况写作 2－3 读书笔记，作为阶段测试