Channel Design Considerations n Coverage the number of areas in which a product is represented and the quality of that representation Types of coverage Intensive Selective Exclusive Copyright 2001 by Harcourt, Inc. All rights reserved 13-8Copyright © 2001 by Harcourt, Inc. All rights reserved. 13-8 Channel Design Considerations Coverage • the number of areas in which a product is represented and the quality of that representation. Types of coverage • Intensive • Selective • Exclusive