Retail Objectives Developing Sale Profit in dollars Return on investment Facto A Retail Early recovery of cash Broad Price Policy Strategy A Selection of target market Choice of retail image Composition of retail mix Selection of price policy fec Price Stra Demand Cost Competitive ngRet Integrated Implementation of Price Strategy Customary and variable pricing One-price and flexible pricing Odd pricing Leader pricing Multiple-unit prici Price lining Price Adj ts Markdowns Additional marki Employee discounts tegy