Name郝禹 Student No:163068126 buildings, fleets, information, systems and other resources. Meanwhile, both the car-sharing and car rental models are retained. The two brands would coexist aiming at different customer segments. In this situation, Village Car can preserve its existing customers while make use of Beacon's capabilities to expand its market scale as well as improving its service. For Beacon, Village Cars in-town parking spaces will help Beacon build their presence in urban areas. These are exactly the synergies Comprehensive income makert share Comprehensive income makert share of China' s online video, 2012(Q1) of China s online video, 2013( Q3) 21(20.6%) 14(14.0%) Youku&tudou Others PPTV 5(5.0%) 114108%)sohu 11(10.8%) 10(100%) https://www.analysyscn/analysis/trade/detail/5529 https://www,analysyscn/analysis/trade/detail/5732 Diagram 1 Diagram 2 观智库,“行业数据:2012年第1季度中 Source:易观智库,“行业数据:中国网络 视频广告市场规模达到21亿,市场回 视频市场趋势预测2012-2015 https://www.analysyscn/analysis/trade/d https://www.analysys.cn/analysis/trade etail/5529/, accessed Nov 2017 /detail/5732/, accessed Nov 2017 Here is a classic case of corporate combination. On May 7th 2013,Baidu announced a purchase of PpS at 370 million dollars. Furthermore, PPS and QIY would be merged into one company with two brands retained. The major direction of PPS is live TV on the Internet while QiY has an advantage in short videos. Therefore, QIY and PPS owned different customer base. This integration meaned that QlY could make use of PPS'S CDn and P2P technologies to reduce the running costs. At the same time, the merged company covered both the web side and the mobile side, building a new business model. As Diagram 1 shows, not long before the merger, Qly 1薛娟.“爱奇艺与PPS合并视频业加速整合”,中国经济时报,May8",2013,p.8.Name: 郝禹 Student No.: 16300680126 4 buildings, fleets, information, systems and other resources. Meanwhile, both the car-sharing and car rental models are retained. The two brands would coexist aiming at different customer segments. In this situation, VillageCar can preserve its existing customers while make use of Beacon’s capabilities to expand its market scale as well as improving its service. For Beacon, VillageCar’s in-town parking spaces will help Beacon build their presence in urban areas. These are exactly the synergies. Here is a classic case of corporate combination. On May 7th 2013, Baidu announced a purchase of PPS at 370 million dollars. Furthermore, PPS and QIY would be merged into one company with two brands retained. The major direction of PPS is live TV on the Internet while QIY has an advantage in short videos. Therefore, QIY and PPS owned different customer base. This integration meaned that QIY could make use of PPS’s CDN and P2P technologies to reduce the running costs.1 At the same time, the merged company covered both the web side and the mobile side, building a new business model. As Diagram 1 shows, not long before the merger, QIY 1 薛娟.“爱奇艺与 PPS 合并视频业加速整合”.中国经济时报, May 8th ,2013,p.8. Diagram 1 Diagram 2 PPTV Source: 易观智库, “行业数据：2012 年第 1 季度中 国网络视频广 告市场规模达 到 21 亿，市场回 暖” .https://www.analysys.cn/analysis/trade/d etail/5529/, accessed Nov.2017 Source: 易观智库, “行业数据：中国网络 视 频 市 场 趋 势 预 测 2012-2015 ” https://www.analysys.cn/analysis/trade /detail/5732/, accessed Nov.2017