1. The definition and characteristics of consumer rights 1.1 Definition of consumer rights 1.1.1 Definition of consumer Consumer refer to the individuals who buy, use goods or accept services for their life need The characteristics of the consumer (1)subject: individuals, not organization CASE: university buy some chocolates1. The definition and characteristics of consumer rights • 1.1 Definition of consumer rights • 1.1.1 Definition of consumer • Consumer refer to the individuals who buy、use goods or accept services for their life need. • The characteristics of the consumer: • (1)subject: individuals, not organization. • CASE: university buy some chocolates