Alternative Methods for Issuing Equity Securities to the Public General cash offer:a public issue of equity can be sold directly to the public with the help of underwriters. Right offer/Privileged Subscription:a public equity issue can be sold to the firm's existing stockholder slide 5slide 5 Alternative Methods for Issuing Equity Alternative Methods for Issuing Equity Securities to the Public Securities to the Public ƒ General cash offer: a public issue of equity can be sold directly to the public with the help of underwriters. ƒ Right offer/Privileged Subscription: a public equity issue can be sold to the firm’s existing stockholder