What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating delivering, and communicating superior customer value Marketing is both an "art and a"science Art: aesthetics, music, design,., creative Science: psychology sociology economics, statistics cultural anthropology .. reasoning hts reserved, Zou deqian Marketing is about Meeting Needs TVC, Danier Leather > Needs? Art and Science? A supermarket Needs? Marketing or Demarketing 不准吃 · Telecon ·Bank O Copy rights reserved, Zou Deqian5 9 © Copy rights reserved, Zou Deqiang What is Marketing Management? • Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. • Marketing is both an “art” and a “science” ¾Art: aesthetics, music, design,…, creative ¾Science: psychology, sociology, economics, statistics, cultural anthropology,…, reasoning 10 © Copy rights reserved, Zou Deqiang Marketing is about Meeting Needs • TVC: Danier Leather ¾Needs? ¾Art and Science? • A supermarket ¾Needs? ¾ Marketing or ¾Demarketing • Telecom • Bank