2.3 Simulation forecasting methods Imitate consumer choices that give rise to demand E.g.,airlines simulate customer buying behavior to forecast demand for higher-fare seats when there are no seats available at the lower fares. SEIEE AU406 Supply Chain Management 72.3 Simulation forecasting methods ◦ Imitate consumer choices that give rise to demand E.g., airlines simulate customer buying behavior to forecast demand for higher-fare seats when there are no seats available at the lower fares. SEIEE AU406 Supply Chain Management 7