(1)Consumer Product Classifications 8-8 Types of Consumer Products Convenience Goods >Unsought Goods Shopping Goods Specialty Goods 至（竹至多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 8－8 (1) Consumer Product Classifications Types of Consumer Products  Convenience Goods  Unsought Goods  Shopping Goods  Specialty Goods