e视人苦 Characteristics of social classes Those within a class tend to behave more alike than persons from two different social classes Persons are perceived as occupying inferior or superior positions according to social class Social class is indicated by a cluster of variables (occupation income, etc. )rather than by any single variable Individuals can move up or down the social-class ladder For different social classes distinct product and brand preferences media preferences language differences 2008-3-242008-3-24 8 • Characteristics of social classes: – Those within a class tend to behave more alike than persons from two different social classes. – Persons are perceived as occupying inferior or superior positions according to social class. – Social class is indicated by a cluster of variables (occupation, income, etc.) rather than by any single variable. – Individuals can move up or down the social-class ladder. • For different social classes: – distinct product and brand preferences – media preferences. – language differences